Posts Tagged ‘social media case studies’

As a social media account executive, one of my main responsibilities is to keep a tab on the pulse of social media news and trends. That usually means scouring the internet for social media case studies and slideshare presentations. Usually, its pretty fun work. I get the opportunity to see other digital agency flex their social media insights and capabilities, and examples of how brands are using Facebook or Twitter in innovative ways to connect with their audience.

However, I realized there is a set pattern to the information on “social media” that I find on the web. I realized there are two things you can expect on a majority of presentations about social media…

1)      The information is generic    “…it’s all about community”

2)      Abuse of industry buzzwords   “integration” “communication”

In other words social media “talking points”..[Examples of some of the slideshares I come across]

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