Great point. I agree the main thing holding back professionals and agencies from sharing super-specific social media decks is $. I think we can both agree that at some professionals will have to “give up the goods” as people/clients get more savvy and are able to find free insights thanks to mashable.com and the Chris Brogans of the web

It seems the statement -”when’s it’s free, you get what you pay for” has become a reality with social media decks. The social media decks on the internet are generic and duplicative; although a year ago they had amazing content.

I consult with multiple organizations on the use of social networking, both internal and external, as a means of communication and collaboration. My presentations cover many aspects of social media including business benefits, SM strategy framework, reimagining business models, measurement and much more. The difference is that my clients pay me to create these presentations and are valuable to them and me.

The real question is how much professionals in SM are willing to share on the internet for free and what we need to “hold back” in order to make a living. I’ve already seen this transition occur with many companies. Commoncraft now charges for their videos (can preview them for free).

Where will the sharing of content level out?