Noodle revue – awesome edition
A lot of great articles for you in this week’s digital business trends roundup:

An exciting week for Ruder Finn and PR Week blogs. Ruder Finn co-CEO has been feature this week on PR Week’s ‘Insider‘ blog. Check it out here:
When pandemics go viral
and
Rebuild trust through strong leadership
Have already been posted, and another one is due up Friday. I encourage you all to comment.
Also, Ged Carrol, Ruder Finn UK‘s new director of digital strategy has been hosting a blog on PR Week’s UK site:
Kittens, babies, sunsets or flowers? Life online
Some recent posts:
That ain’t Digg bait, it’s just good PR
Interview with Matt McGinnis of Dell Global Comms, Enterprise Products
Enjoy!
New York Magazine: In Defense of Distraction:
Twitter, Adderall, lifehacking, mindful jogging, power browsing, Obama’s BlackBerry, and the benefits of overstimulation.
WSJ (All Things D): Why Online Video Ads Still Don’t Work, by Peter Kafka
Extremely hilarious video on integrated eye-popping web placements to leverage buzz for up-leveled cascading paradigms.
WSJ: From Moore’s Law to Barrett’s Rules, By Michael Malone
Intel’s chairman on antitrust silliness and the secrets of high-tech success. He say
- The business is bigger than the business.
- Don’t mess with Moore’s Law.
- Invest during hard times.
- Consensus is good — except when it isn’t .
- Follow the business, not Wall Street.
- When something works, don’t re-invent it, reproduce it.
- It pays to have good competitors.
BusinessWeek: CEOs Who Twitter
50 CEOs who find tweeting a personal and professional delight.
Here’s the list boiled down: http://is.gd/BkPv
WSJ blog, Gary Hamel’s Management 2.0: Empowering Natural Leaders in ‘Facebook Generation’ Ways
Asks some interesting questions:
What’s your advice to natural leaders who feel stymied by the formal hierarchy? How can they use the new social technologies of the Web to extend their influence and accelerate the pace of change?
And finally, here’s a site that tracks journalists on Twitter:
http://muckrack.com/
It has a great interface, and helped me find @alansmurray‘s great feed.
Tags: digital business trends, Noodle Revue, social media, twitter

