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	<title>Left Brain</title>
	<link>http://intra.rfistudios.com/blogs/left-brain</link>
	<description></description>
	<lastBuildDate>Mon, 23 Jan 2012 20:27:12 +0000</lastBuildDate>
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	<item>
		<title>A Pinterest Tutorial</title>
		<description><![CDATA[]]></description>
		<link>http://intra.rfistudios.com/blogs/left-brain/2012/01/a-pinterest-tutorial.html</link>
			</item>
	<item>
		<title>Dirge of Quora: A Year in Review</title>
		<description><![CDATA[
About a year ago, I wrote a post about a then-new social network called Quora. Soon after, the site took off in popularity, probably because of its clear differentiation from other social networks. Quora positioned itself as a superior Q&#38;A service, declaring strict user guidelines and including social functions like &#8220;following&#8221; to edge out services [...]]]></description>
		<link>http://intra.rfistudios.com/blogs/left-brain/2012/01/quora-revisited-a-year-in-review.html</link>
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		<title>Social Media Bald Spot</title>
		<description><![CDATA[


Talk to most brand managers today about marketing in the “digital age” and you’ll usually encounter an oversimplified approach to social media engagement and outreach. They’ll place too much resources and emphasis on creating a presence on one social network over another equally important digital space. What consumers ultimately see is an imbalance in digital [...]]]></description>
		<link>http://intra.rfistudios.com/blogs/left-brain/2011/12/social-media-bald-spot.html</link>
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		<title>The Three Ps of the New Mobile Marketplace</title>
		<description><![CDATA[
Communications expert Allison Cerra gives the lowdown about how identity and trust function in tandem with mobile apps. It&#8217;s all about presentation, protection and preference.
Check out the article and her co-authored book, The Shift
]]></description>
		<link>http://intra.rfistudios.com/blogs/left-brain/2011/12/the-three-ps-of-the-new-mobile-marketplace.html</link>
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		<title>Utility Outlasts Entertainment</title>
		<description><![CDATA[
Former MySpace CEO Michael Jones recently wrote an article for CNN Money about the lessons he learned from managing one of the original social networks. He has boiled the key takeaways down to five key points (all of which lend good insight), but I am interested in discussing just one of those assertions: &#8220;Utility outlasts [...]]]></description>
		<link>http://intra.rfistudios.com/blogs/left-brain/2011/10/utility-outlasts-entertainment.html</link>
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		<title>The Evolution of Facebook</title>
		<description><![CDATA[All of the recent updates to Facebook might leave you feeling a bit confused. Allow us to demystify the new Facebook for you. Check out slideshare below:

]]></description>
		<link>http://intra.rfistudios.com/blogs/left-brain/2011/10/the-evolution-of-facebook.html</link>
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		<title>Facebook: who&#8217;s working for who?</title>
		<description><![CDATA[

A couple days ago, Facebook and eBay announced a partnership to marry Facebook&#8217;s Open Graph will the e-commerce marketplace. The announcement coincided with the unveil of eBay and PayPal&#8217;s new X.commerce platform designed for mobile and social application development. What does this mean? GigaOm published a nice analysis; my own key takeaway is below:
With the [...]]]></description>
		<link>http://intra.rfistudios.com/blogs/left-brain/2011/10/facebook-too-big-to-fail.html</link>
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	<item>
		<title>Search and Design</title>
		<description><![CDATA[I&#8217;m going to start the post off with a well-supported premise: the advent of intelligent search (or, if you like, Google) has fundamentally altered the way users navigate the Web.  If I want to find hardcover copies of Dashiell Hammet novels on Amazon, I just give Google my syntax-free request, and voila. I don&#8217;t even [...]]]></description>
		<link>http://intra.rfistudios.com/blogs/left-brain/2011/09/search-and-design.html</link>
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		<title>First Impressions: Facebook, Meta-Edition</title>
		<description><![CDATA[
Facebook: making stalking socially acceptable since 2004. (Or did it?)
&#8220;If you build it, they will come&#8221; seems to be the motto for Facebook&#8217;s latest changes and additions. Earlier, Facebook added new &#8220;Subscription&#8221; and &#8220;Friend Filter&#8221; options, hoping to change the way people add and categorize their friends. Today, Facebook rolled out a new News Feed &#8212; [...]]]></description>
		<link>http://intra.rfistudios.com/blogs/left-brain/2011/09/first-impressions-facebook-meta-edition.html</link>
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		<title>In Defense of AirBnB</title>
		<description><![CDATA[
Over the past week, AirBnB has had its hands full with quite a PR crisis. The service, which allows private parties to list short-term accommodations for travelers and vacationers, saw one of its most-feared scenarios come to life: a host&#8217;s rented home was torn apart by the &#8220;guest,&#8221; who stole jewelry, credit cards, electronics and personal documents. [...]]]></description>
		<link>http://intra.rfistudios.com/blogs/left-brain/2011/08/in-defense-of-airbnb.html</link>
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