Comments on: Why Social Media monitoring is important

By: Kevin

Kevin — Mon, 27 Sep 2010 06:56:55 +0000

Great advice Yan. SM monitoring is important. Although I never understood how the Bra color thing raised Breast Cancer awareness. It was just girls posting their Bra colors. It had nothing to do with breast cancer.

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acai berry diet rachel ray — Tue, 20 Jul 2010 13:07:43 +0000

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By: Joseph Fiore

Joseph Fiore — Tue, 12 Jan 2010 13:00:46 +0000

Yan,

Some great storytelling to convince us on the importance of SM monitoring.

On a reputational scale, a news service out of the SM loop would eventually fall to criticism for lacking a real-time component. The knee-jerk reactions in the football example is an all too familiar story of why its important to monitor mentions, and to do so with relationship building in mind.

The “Bra Colour” viral debacle is one of those examples that works to teach us about the saying “the more you learn the less you know.” In SM, this is the kind of anectodal evidence that clearly proves the “uniqueness” of each situation and why we should avoid using a “one-size-fits-all” approach.

Another one that comes to mind was when Facebook deleted pictures of a woman breast-feeding. They are instances where the need to respond in a sensitive and compassionate manner become crucial to mitigating the unexpected consequences of an unwanted reputation shiner.

Joseph
@RepuTrack

By: Mark Evans

Mark Evans — Tue, 12 Jan 2010 12:39:36 +0000

Yan, As social media becomes a larger part of the social media landscape, the media and businesses of all sizes will have little choice but to monitor activity so they can be aware of the conversations happening.

That said, it is important to keep in mind that monitoring is only one half of the equation; it’s also important to act upon the activity that is discovered.

cheers,

Mark

Mark Evans
Director of Communications
Sysomos.com