The Noodle Revue

March 20, 2009 | Written by

Left Brain presents to you: The Noodle Revue. Testing out this new name for our weekly digital business article roundup. So far, it looks like we’ve got supreme Googleability on this one: ZERO results. Do you know of any other 2-word combos that get you zero results?

Before this week’s roundup of articles, I encourage you to check out the Ruder Finn’s newly invigorated Twitter presence: @RuderFinn. Practicing what we preach!

And now, your articles:

Ad Age – Twitter Is the ‘Five-Tool Player’ of the Social Web

Somewhat obvious article. Lists Twitter’s uses as:

• Do research.
• Talk to people.
• Energize your brand advocates.
• Support your customers.
• Embrace customer feedback.

Related: Sweet Tweet, What’s Twitter Good For?

Public Affairs Asia – The PR prescription

Ruder Finn Asia’s Liu Cheng on how healthcare policy, public relations and patient behaviour are now inextricably linked in modern China.

He recommends:

• Early engagement in PR
• Getting the right message across
• Discernible results

And identifies three challenges:

• Finding the right product.
• Implementation the program in a strict reulatory environment.
• Talent – finding and retaining it

Holywood Reporter – Zucker defends CNBC, Jim Cramer

For those of you who have been living under a rock, you probably missed Jon Stewart’s epic takedowns of CNBC and their response.

Well, the mess has made its way up to boss Zucker:

"Daily Show" host Jon Stewart’s recent criticism of CNBC, host Jim Cramer and the business media was "absurd" and "completely out of line," NBC Universal CEO Jeff Zucker said here Wednesday.

"I thought it was incredibly unfair to CNBC and the business media in general," he said in a keynote appearance that opened the 2009 Media Summit New York, organized by the McGraw-Hill Cos. and produced by Digital Hollywood. (Later in the day, Viacom CEO Philippe Dauman defended Stewart.)

New York Times – Electronic Records: Ready for Patients to Use at Home?

While lots of folks say it’s important to digitize patients’ records, sometimes the whole thing can be pretty abstract. Electronic records no doubt would be helpful if we end up in the hospital and doctors there need quick access to our medical histories. But how much would patients use them day-to-day?